May 5, 2016

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Splashlings - A Collectible Mermaid Toy Line, Exclusively at Toys “R” Us #ad

Collectible Characters, Playsets and Animated Digital Series from Shaftesbury to Launch
Coinciding with New York Toy Fair and Play Fair

Australian toymaker TPF Toys is making a big splash for its U.S. debut with the introduction of SplashlingsTM, a new collectible mermaid-themed toy line, invented by the famed Pound Puppies® creator, Mike Bowling. Launching exclusively at Toys “R” Us® U.S stores, Splashlings is a beautiful line of  mermaid characters and their friends that will be introduced coinciding with New York International Toy Fair and the world debut of Play Fair. An all-new animated Splashlings digital series from Shaftesbury, the creator and producer of hit kids’ series including Life with Derek, will debut simultaneously. Splashlings collectible cards are also planned with Upper Deck for later this year. 

The Splashlings toy line features An Ocean Full of FriendsTM, including a special group of mermaids and shells, as well as more than 100 pets, underwater gems, and treasures for Kids to collect and play with! TPF Toys will preview Splashlings at Hong Kong Toy Fair in their new showroom, Unit 619A Tower B New Mandarin Plaza 14 Science Museum Road; followed by New York International Toy Fair in booth 2016, as well as Play Fair, a consumer toy event held on the first two days of New York Toy Fair, showcasing the coolest new toys for 2016 to kids and families.
"We are thrilled to launch Splashlings exclusively with Toys “R” Us" said Giles Musker, Managing Director of TPF Toys. “We believe that kids will be immersed in this underwater world and love collecting Splashlings, a product line based on Mermaids and friends, a time-honored play theme in toys and entertainment."

We were recently sent Seraphina and a couple mystery packs!  The Splashing 6 pack offers an ocean full of friends in one pack.  It contained a mermaid (Seraphina), a shell, 3 visible Splashings and in the shell is a a "secret" Splashing!  Did you know that there are over 100 to collect: mermaids, ocean gems, fin friends, hip flips, treasure pets, swell shells, wiggles and fash fish.   Kids will have hours of fun playing with these adorable toys and collecting them!  Add more Splashings to your collection with the mystery packs. Each one contains a fun new ocean friend.

Children will love playing with these toys, especially if they are into the "tiny toys" out right now!   Keep the collection sheet that is included in with you Spalshings, so your little collector and track which characters they have and which ones they need! 
Splashings Social Handles:

About TPF Toys
TPF Toys is an Australian-based toy company that develops, manufactures and markets a diverse portfolio of innovative toys sold in more than 45 countries worldwide. Founded in 2007 and with offices in Melbourne, Sydney, New Zealand, Hong Kong, China, Vietnam, and Los Angeles, TPF Toys has over 200 employees worldwide and relationships with top tier retailers and entertainment companies including Toys ‘R’ Us, Disney, Nickelodeon and 20th Century Fox. TPF Toys brand portfolio includes SplashlingsTM, Peppy PupsTM, MagicCutTM, Stack-A-BubbleTM, Paddle BubbleTM and Mystery Eggs.

About Shaftesbury
With offices in Toronto and Los Angeles, Shaftesbury is an award-winning creator and producer of original content for television and digital platforms, sold in 120 countries worldwide. Shaftesbury's slate includes David Shore's new series, Houdini & Doyle, nine seasons of Murdoch Mysteries and hit kids’ series including Life with Derek and The Moblees. Shaftesbury’s digital and technology arm, Smokebomb Entertainment, produces original digital, convergent and branded entertainment projects including YouTube series Carmilla, funded by the U by Kotex® brand. Shaftesbury and Smokebomb recently launched shift2, an innovative agency that helps brands explore their millennial voice using scripted series and social media to drive measurable results. Visit us online at

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