May 14, 2014

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Handbags & Hearts - Can what's in a woman's handbag potentially save her life? #sweepstakes

Handbags & Hearts:

Did you know, that each year in the U.S., nearly 300,000 women have heart attacks?Yet, according to a national consumer survey, most women’s handbags are better prepared for a broken nail (55%) or bad hair day (36%) than a heart attack (17%).[i]I As we prepare to celebrate women this Mother’s Day, Bayer HealthCare, the makers of Bayer® Aspirin and WomenHeart: The National Coalition for Women with Heart Disease announce year two of Handbags & Hearts, a national campaign that urges women to carry aspirin in their handbags – the one item they do not leave home without – at all times to be prepared for a sudden heart attack. When taken during a suspected heart attack and for 30 days thereafter as directed by a doctor, aspirin has been shown to reduce the risk of death and lessen a heart attack’s damaging effects.iii

In the event of a heart attack, call 911 and chew or crush and swallow aspirin as directed by a doctor.

  • Learn the unique signs and symptoms of heart attack in women.  
  • Spread the heart attack preparedness message by going to the website. By doing so, Bayer HealthCare will make a donation ($1 for “Like” and $2 for “Share”, $1 for Coupon  Redemption) to WomenHeart: The National Coalition for Women with Heart Disease, up to a total of $50,000. 
  • Enter for a chance to win one of 31 designer handbags being awarded this month.

i Heart Disease and Stroke Statistics--2014 Update: A Report From the American Heart Association – Table 18-1
[i]i Bayer Aspirin Survey: Conducted by Wakefield Research. Demographic Report, 1,000 U.S. Women Ages 40+. April (2013).
Iii The ISIS-2 collaborative group. Randomized trial of intravenous streptokinase, oral aspirin, both, or neither among 17,187 cases of suspected acute myocardial infarction: ISIS-2. Lancet 1988; ii: 349–60.


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