February 21, 2014

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Rally 'Round Your Bucket and Win Dinner for a Year! @MyRustyBucket #ohio #sweepstakes

Rusty Bucket Restaurant and Tavern launches new website
to facilitate localization and guest brand engagement

 In conjunction to Rusty Bucket Restaurant and Tavern’s new website, they are picking one grand prize winner to receive Bucket dinner for a year (twelve $100 gift cards valid for food only) and a Bucket Fastpass, which guarantees seating at the next available table upon arrival at the winner’s selected Rusty Bucket location.  To register, guests are asked to join the Rusty Bucket e-mail list now through March 16th. Additionally, Rusty Bucket will select one winner from each of the 15 locations to receive a Bucket Fastpass.

Rusty Bucket guests previously had interacted with each other through social media, sharing their photos and experiences and even developing widely used hashtags. Rusty Bucket will utilize their new website to engage directly with their associates and guests. “Each Rusty Bucket restaurant is incredibly community oriented, and many of our guests are very loyal to a specific location. We wanted to create that same sense of localization and community online as we do in the restaurants,” said Rusty Bucket founder and president Gary Callicoat.

To accomplish this Rusty Bucket encourages guests to “compete for their local Bucket” and upload their Bucket experience photos through social media (Facebook, Twitter, Instagram) and hashtag their local Bucket (#rustybucketsolon), which then live streams the Instagram photos to each location’s website. Official Rusty Bucket hashtags were created for each location so guests and associates can directly interact with each other and the brand. As guests join social media channels, Buckets will compete for the most fans.  A weekly tally graph of the Buckets will be displayed on the “fresh, new and Rusty all over” website. 

Rusty Bucket created a website experience that elevates guest and associate engagement and interaction, as well as localizes the restaurant in each of its 15 neighborhoods in Ohio, Michigan and Indiana.

Rusty Bucket Restaurant and Tavern can be found on Facebook.com/Rusty-Bucket-Restaurant-Tavern, @MyRustyBucket on Twitter and Instagram and LinkedIn.com/company/rusty-bucket-restaurant-and-tavern.

About Rusty Bucket Restaurant & Tavern:
Rusty Bucket Restaurant & Tavern, founded in 2002 in Columbus, Ohio, delivers familiar favorites as a classic American restaurant and tavern. Rusty Bucket, a sister company of Cameron Mitchell Restaurants, currently operates 15 locations in Ohio, Michigan and Indiana with its 16th location opening in Naples, Fla., in April 2014. For more information, visit www.myrustybucket.com. Grab Life by the Bucket!


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