May 11, 2013

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Extraordinary #MOMents #MothersDay

This Mothers Day wet n wild Beauty has collaborated with the Noreen Fraser Foundation (NFF) to support women’s cancer research. Together, they have created the Extraordinary #MOMents campaign, encouraging individuals to enter why their mom is extraordinary.

Entering the campaign is simple; post a photo of your mom on wet n wild’s Facebook page with a special memory of what makes her amazing. For each #MOMent shared, wet n wild will give a dollar to the Noreen Fraser Foundation to support women’s cancer research. The winner and their mom will each receive a year supply of wet n wild makeup and $100 Walgreens gift cards. Two runners-up will receive wet n wild gift packages worth $100 and $25 Walgreens gift cards.

Noreen Fraser Foundation believes in the power of humor to heal and has collaborated with many celebrities including Seth MacFarlane, Jack Black, Zach Galifianakis, Kim Kardashian, Will Farrell and Neil Patrick Harris, to name a few. Each celebrity has created a quick and hilarious e-card for the foundation this Mother's Day. They are helping us get the word out about the importance of early detection via celebrity Mother's Day cards, which we hope will go viral this Mother's Day. Watch all the videos here:

ABOUT Noreen Fraser + NFF:
Noreen Fraser is, actually, in her 13th year of battling stage IV breast cancer. She was first diagnosed in 2001 and underwent radiation / lumpectomy, only to have the cancer return as metastatic / incurable two years later. She decided to advocate because of her family -- her love for husband Woody, son Mac, and daughter Madeleine motivated her to take action and stand up against this war on cancer.


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