May 15, 2013

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#AD Clorox Ick-tionary - messes happen! #icktionary @Clorox #paid

This blog post is part of a paid SocialMoms and Clorox blogging program. The opinions and ideas expressed here are my own. To read more posts on this topic, click here.


Have you ever had on of those gross, icky staining activities?   You know the ones, I am talking about...  when your child heaves on you in public, a diaper blow-out (one that truly blows out everywhere, sometimes the wall), a backed up toilet that the kids think is okay to play in, etc. Clorox® has been faithfully helping you clean up these messes with products from toilet bowl cleaners to disinfecting wipes, and now wants your help naming life’s biggest messes. Clorox asked a few of us blogging mommas to send them some Clorox-approved words that are now featured in the new online Clorox Ick-tionary, the hilarious dictionary of messes.  

This Clorox® Ick-tionary captures the icky every-day and over-the-top situations that everyone can relate to!  These are those moments  that later we find absolutely hilarious and can laugh at, but at that moment are extremely horrified!  From Up the Back, which we can all relate to from diaper 'plosions to Foop... those poopy kid or pet footprints that you find in the house!  

Here are a few of my own terms:
Spatter Matter:  The Horror you find in the bathroom after a male child is learning to potty train

Shirt Happens:  That inevitable spot on your shirt where food misses your mouth and hits your shirt!
What are some of your terms?  We all have them!  Share away!  I love  how Clorox can take these daily icky occurrence we all have and turn them around  and make us laugh.  Visit to laugh, shed tears, commiserate and resolve some of these mishaps and see how Clorox® cleaning and laundry products can help turn a lot of these ep-ick disasters into cleaning wins.

Clorox Ick-tionary:
One icky catastrophe can easily turn into a hilarious party story or top-ick of parent-to-parent chatter. The Clorox® Ick-tionary captures the icky every day and over-the-top situations that everyone can relate to; from circumstances surrounding the unpleasantness of life’s #1’s and #2’s (and sometimes #3’s) to things like applesauce on the ceiling (how?). This online, interactive forum at officially brings together the new language of mess, including how to conquer and laugh about them, all brought to you by ick survivors and parents who have been there and cleaned that.

About The Clorox Company
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox® markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox®'s commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2012, The Clorox Company Foundation awarded $3.5 million in cash grants, and Clorox® made product donations valued at $15 million. For more information, visit and


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