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AÉROPOSTALE & STOMP OUT BULLYING™ PARTNER TO RAISE AWARENESS DURING NATIONAL BULLYING PREVENTION MONTH
750,000 Anti-Bullying Bracelets Offered FREE
in Over 1,000 United States and Canada Aéropostale Stores
Beginning October 4, 2012
Aéropostale, Inc. (NYSE: ARO), a
mall-based specialty retailer of casual apparel for young women and men,
today announced a partnership with STOMP Out Bullying™, a national
anti-bullying and cyberbullying organization supported by Nick Cannon
and Taye Diggs, during Nation Bullying Prevention Awareness month this
October. Additional STOMP Out Bullying™ supporters include Tyler
Blackburn, Melissa Joan Hart, Sean Kingston, Brittany Snow and Bella
Thorne.
Back-to-School
season is a time of year that should be exciting for students. However,
harassment and bullying is increasing at an alarming rate, leaving many
students fearing their return to school and activities this fall. To
signify the importance of National Bullying Prevention Awareness month,
Aéropostale has created 750,000 anti-bullying bracelets; a colorful
cloth bracelet, which will be handed out at Aéropostale stores in the
United States and Canada beginning October 4. Consumers are encouraged
to pick up a free bracelet at their local store and be a part of the
fight to stop the harassment. Each bracelet is adorned with a powerful
message - “Stop the Drama, End the Hate, STOMP Out Bullying.” To raise
awareness, Aéropostale’s brand ambassadors will distribute flyers and
bracelets in their local schools and communities to educate their peers
and teachers about bullying prevention. Aéropostale’s brand ambassador,
actress Chloë Grace Moretz, will be lending a wrist and wearing the
bracelet to show her support for this important cause.
“Aéropostale
truly cares about the issues facing young people, and we are proud to
partner with STOMP Out Bullying to generate awareness around this
important cause,” says Scott Birnbaum, Senior Vice President of
Marketing and Ecommerce at Aéropostale. “We believe all students should
have high self esteem, confidence and an overall positive quality of
life in school, online and during extracurricular activities.”
"I’m
thrilled to partner with a brand like Aéropostale, a brand that
recognizes the value of our children’s mental and physical well-being,”
said Ross Ellis, Founder and Chief Executive Officer of STOMP Out
Bullying™. “Kids, who are intimidated, threatened, or harmed by bullies
and cyberbullies often experience low self-esteem and depression.
Together we continue to raise awareness that bullying is wrong, and all
forms of bullying, hatred, cruelty and homophobia must end.”
Ellis
added, “Unfortunately, bullying does not end at the school yard as it
has taken on a new life via cyberbullying. Through social media
destinations like Facebook, Twitter, and other sites popular with kids
and teens, bullying can reach students everywhere they go. This social
online cruelty is used by individuals or groups intending to harm our
youth, starting as early as kindergarten. It’s up to parents, schools,
law enforcement, businesses, and the students to work together as a
community to educate and prevent – putting an end to the violence.”
STOMP
Out Bullying™ offers students a safe haven. From offering information
and resources, to providing an online area where youths can talk about
issues, STOMP Out Bullying™ is an important outlet for kids today.
Supported by celebrity PSAs, STOMP Out Bullying™ also helps kids become
involved in social media efforts, create petitions, raise awareness, and
offers a HelpChat Line for kids. The organization offers students an
area where they can upload videos about their experiences with
harassment and discuss their reasons to end bullying.
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