October 4, 2012

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@Aeropostale teams up with #Stompoutbullying (free anti-bullying bracelets)


750,000 Anti-Bullying Bracelets Offered FREE
in Over 1,000 United States and Canada Aéropostale Stores
Beginning October 4, 2012

Aéropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, today announced a partnership with STOMP Out Bullying™, a national anti-bullying and cyberbullying organization supported by Nick Cannon and Taye Diggs, during Nation Bullying Prevention Awareness month this October.  Additional STOMP Out Bullying™ supporters include Tyler Blackburn, Melissa Joan Hart, Sean Kingston, Brittany Snow and Bella Thorne.

Back-to-School season is a time of year that should be exciting for students. However, harassment and bullying is increasing at an alarming rate, leaving many students fearing their return to school and activities this fall. To signify the importance of National Bullying Prevention Awareness month, Aéropostale has created 750,000 anti-bullying bracelets; a colorful cloth bracelet, which will be handed out at Aéropostale stores in the United States and Canada beginning October 4. Consumers are encouraged to pick up a free bracelet at their local store and be a part of the fight to stop the harassment.  Each bracelet is adorned with a powerful message - “Stop the Drama, End the Hate, STOMP Out Bullying.”  To raise awareness, Aéropostale’s brand ambassadors will distribute flyers and bracelets in their local schools and communities to educate their peers and teachers about bullying prevention.  Aéropostale’s brand ambassador, actress Chloë Grace Moretz, will be lending a wrist and wearing the bracelet to show her support for this important cause.

“Aéropostale truly cares about the issues facing young people, and we are proud to partner with STOMP Out Bullying to generate awareness around this important cause,” says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aéropostale. “We believe all students should have high self esteem, confidence and an overall positive quality of life in school, online and during extracurricular activities.”

"I’m thrilled to partner with a brand like Aéropostale, a brand that recognizes the value of our children’s mental and physical well-being,” said Ross Ellis, Founder and Chief Executive Officer of STOMP Out Bullying™. “Kids, who are intimidated, threatened, or harmed by bullies and cyberbullies often experience low self-esteem and depression. Together we continue to raise awareness that bullying is wrong, and all forms of bullying, hatred, cruelty and homophobia must end.”

Ellis added, “Unfortunately, bullying does not end at the school yard as it has taken on a new life via cyberbullying.  Through social media destinations like Facebook, Twitter, and other sites popular with kids and teens, bullying can reach students everywhere they go. This social online cruelty is used by individuals or groups intending to harm our youth, starting as early as kindergarten.  It’s up to parents, schools, law enforcement, businesses, and the students to work together as a community to educate and prevent – putting an end to the violence.”

STOMP Out Bullying™ offers students a safe haven. From offering information and resources, to providing an online area where youths can talk about issues, STOMP Out Bullying™ is an important outlet for kids today. Supported by celebrity PSAs, STOMP Out Bullying™ also helps kids become involved in social media efforts, create petitions, raise awareness, and offers a HelpChat Line for kids. The organization offers students an area where they can upload videos about their experiences with harassment and discuss their reasons to end bullying.

To learn more about how to help a child or teen handle bullying visit www.stompoutbullying.org. For additional information, please visit www.aeropostale.com, become a fan on Facebook at www.facebook.com/aeropostale, or follow the brand on Twitter at @Aeropostale.


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