June 14, 2012

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O Magazine and Zappos.com Embark on a Kindness Mission

I just learned about a new initiative that is being launched today between O, The Oprah Magazine, Zappos.com and DailyFeats. Like all moms, I want to do my best to instill a sense of community and make this world a better place for our children!

Kicking off today, the six-month “Random Acts of O” will invite readers to participate in monthly challenges – tracking them via a customized Facebook app. As part of the program, which runs through December 2012, O Magazine and Zappos.com will also bring kindness experiences to life with real-world stunts across the country as well as surprises and rewards for doing good. Press release attached.

First up: A ‘Pledge to Read’ tied to the recently re-launched Oprah Book Club. People can go to the O Facebook page and promise to read at least one of the books on the Club’s list (featured in the July 2012 issue of O, The Oprah Magazine). Fifty participants will be chosen at random to win a tote bag and all the books in the collection. Once 50,000 pledges are logged, a donation will be made to Teach for America. And, that’s just the beginning!


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