March 30, 2012

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AMC Mobile App Provides users w/Exclusive Promotions and more

AMC THEATRES MOBILE APP LETS GUESTS ENJOY THE AMC EXPERIENCE WHEREVER THEY GO

AMC Mobile App Provides iPhone and Android Smartphone Users with Exclusive Promotions, Exciting Options for Upcoming Movies and Complete Access to Their AMC Stubs Account

With the summer blockbuster season just around the corner and an unprecedented number of highly anticipated movies set to release during 2012, there’s never been a better time to have access to movie information, trailers and the ability to purchase tickets at the tips of your fingers. And with AMC Theatres®, new mobile app, you get all of that and more.

Available now for iPhone and Android users, the AMC mobile app is everything you’d expect from a movie mobile application, such as locations, showtimes and ticket purchase. The app also boasts some features that help it stand out among the rest, like promotions and offers exclusive to app users and immediate notification when advance tickets for the hottest movies go on sale.

And for AMC Stubs rewards members, the app is a one-stop location that allows users to access account information, view their rewards and earnings balance, and keep track of the movies they’ve seen through the virtual stub feature, all from the palm of their hands.

“While the app is for all of our guests, it’s specifically designed to make the AMC Stubs rewards program even simpler for our more than 3 million AMC Stubs members,” said Stephen Colanero, chief marketing officer at AMC Theatres. “Not only can users access their information through the app, but they can leave their AMC Stubs card at home as we can scan their account at our theatres directly from their mobile device.”

For guests who love being the first to see the movie everyone’s talking about, the My Movies function on the AMC mobile app allows users to learn more about their favorite upcoming films, compile a list of upcoming movies they want to see and receive notifications about advance tickets the moment they go on sale.

“Movie previews do a wonderful job of generating interest and excitement among our guests, but in some cases they’re shown months before the film’s release date,” said Colanero. “With the My Movies function, AMC mobile app users can select the upcoming movies they’re excited about and keep track of things like release dates or new trailers.”
For the convenience of AMC guests, the app notates showings in 3D, IMAX and ETX, and for fans of dinner and a movie, the AMC mobile app offers a simple solution for determining which films are screened in the chain’s Fork & Screen® or Cinema Suites® auditoriums at AMC Dine-In Theatre locations.

“More than ever before, our guests are looking up showtimes and booking tickets online, but often once they’re already out and away from their home computers,” said Colanero. “The AMC mobile app is designed specifically to make the ticket buying process and the movie going experience as enjoyable and helpful as possible for our guests and AMC Stubs members.”

For more information about AMC Theatres, please visit www.AMCTheatres.com

About AMC Theatres

AMC Theatres delivers distinctive and affordable movie-going experiences in 347 theatres with 5,048 screens across the United States and Canada. The company operates 24 of the 50 highest grossing theatres in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. AMCTheatres.com.

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