Many of you may have noticed that some of the coupons, specifically the new $4/4 and $5/5 Kellogg coupons. There is nothing wrong with these coupons. This is the start of the new DataBar Coupon Barcodes. The new DataBar Coupon is capable of encoding an extremely large amount of information and identifying small/hard-to-mark items such as produce and pharmaceutical items. Some of the additional information included will be expiration dates, product specifics such as size, weight and quantity required. Buy including this information it will reduce the misuse of coupons.
New DataBar Coupon Timeline from Wikipedia
GS1 laid out specific instruction on how to compose new coupon data to be encoded with DataBar Expanded Stacked barcode. They plan to roll out in two phases, first interim phase where a UPC will be intact for backward compatibility along with expanded bar code. This interim process started in 2007. By 2011, the final phase with stand alone Expanded Stacked barcode for coupon will be in fact. By 2014, everyone should adopt new GS1 coupon format.
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