Club Penguin, the #1 virtual world for kids, announced today that it will launch its annual philanthropic event, Coins for Change, on December 15th. The fifth annual Coins For Change campaign empowers Club Penguin players to use their social play for social good by encouraging them to donate their virtual coins to the real-world causes that matter to them. This year, kids will be challenged to fill the island lighthouse with donated coins, and if this goal is reached, Club Penguin has committed to doubling its overall cash donation to $2 million.
More info on Coins for Change
Fans of Club Penguin (clubpenguin.com) can unite this holiday season to use online play to enact real-world social change as part of the fifth annual Coins For Change event. Coins For Change allows children who visit the snow-covered virtual world to donate virtual coins they earn playing games online to real world causes that matter to them. This year, kids will be challenged to fill the island lighthouse with donated coins. If this goal is reached, Club Penguin has committed to doubling its overall cash donation to $2M US.
Coins For Change is designed to inspire, encourage, and enable kids to make a positive difference in the lives of families around the world. Players can direct their virtual donations to provide medical help, build safe places and protect the earth. At the end of the event, which runs from December 15 to 27 2011, the players’ virtual donations will serve as votes to determine how the contribution from Disney Online Studios will be divided among pre-selected charitable projects aimed at helping children, families and the planet.
As a result of the generous in-world contributions kids have made to Coins For Change, Club Penguin has helped in excess of a million people in more than 40 countries by funding schools, libraries, health clinics, clean water programs and more. To find out more, visit clubpenguin.com/global-citizenship/
The results of Coins for Change 2011 will be announced on January 1, 2012.
One lucky reader will win 2,500 coins on Club Penguin and in turn, he or she can donate them to the cause of his or her choice. This is a fun and timely way to help teach children the importance of giving back.
One simple entry, just fill in the form below. Winner will be notified on 12/20/11
