November 7, 2011

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Strawberry Shortcake Berry Biggest Talent Show Contest

American Greetings Properties Announces the
Strawberry Shortcake™ Berry Biggest Talent Show Contest

TV and Children’s Entertainment Experts to Judge Facebook-Based Contest that Will Send Top Talent’s Family on a JetBlue Dream Vacation

To celebrate the debut of the newest Strawberry Shortcake character, singing superstar Cherry Jam, American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), has announced the Strawberry Shortcake Berry Biggest Talent Show Contest. From October 24th through November 21st, parents can submit a short video of their child showing off their dance moves for the chance to win a family vacation of a lifetime.

Families can submit entries to the “Strawberry Shortcake Berry Biggest Talent Show Sweepstakes” by uploading a short video of their child dancing to the Strawberry Shortcake’s “Sunshine Girls” song at Entries will be judged on creativity, originality, strength, dance moves, body language, performance, and stage presence. To help inspire families, an instructional dance video to “Sunshine Girls” is available on the Official Strawberry Shortcake Facebook fan page. 

One berry lucky and talented winner will be selected by an esteemed panel of judges from the television and children’s entertainment industry including Emmy Award-winning television personality and host Victoria Recano, former Nickelodeon casting agent Jill Greenberg Sands and American Greetings Properties President Jeffrey Conrad. The grand prize winner will be announced on December 9, 2011 and awarded a JetBlue vacation for a family of four (valued at $5,000) while three runner-up finalists determined by the judges will receive product prize bundles valued at $500 each.

“We’re very excited for Cherry Jam’s big debut in Berry Bitty City this season and we thought there would be no better way to celebrate than with a fun dance contest that families can do together,” said Gabrielle Oliff, marketing director for American Greetings Properties. “We know  kids everywhere have always enjoyed dancing and singing along with Strawberry Shortcake and now they will have a chance to showcase their talents with friends and fans.”
Season two of “Berry Bitty Adventures” begins on The Hub on Saturday, November 5 at 8 a.m. EST with the world premiere of Cherry Jam’s video, “Anything is Possible” airing November 19th. Cherry Jam comes to Berry Bitty City because she has longed for a place to call home and she quickly discovers that Strawberry Shortcake and her berry best friends are just who she has been looking for all along. She also finds that Strawberry is the best friend she never imagined she would find--whether they are singing together or just hanging out, they are always in perfect harmony.

Strawberry Shortcake, who recently celebrated her 30th anniversary, debuted in 1980 as a line of social expressions products, as well as toys, videos, games, crafts and books.  The character quickly catapulted from being a little girl with a mop of red yarn curls into superstardom. Today, a whole new generation of young girls and their moms are rediscovering the berry wonderful world of Strawberry Shortcake!


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