November 10, 2011

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Help o.b. donate up to $25,000 and Share-It-Forward for Huru International

Can you imagine missing school as a young woman because you didn’t have access to sanitary protection?  Girls in Kenya often miss up to five days of school a month because of their period. (Source: Oxford University Study, 2010)

For millions of adolescent girls living in underdeveloped countries, sanitary protection is a luxury item. The lack of affordable, sustainable feminine care products can have devastating consequences for these girls, resulting in gaps in their education, and an increased vulnerability to poverty and disease. Huru International, a non-profit organization, in partnership with the o.b. Brand, is helping to raise awareness of this issue and provide the necessary personal care items to help safeguard these young girls’ health, and educate them on important issues like HIV.

Through a viral Facebook campaign – Share-It-Forward – the o.b. Brand will donate up to $25,000 to Huru International.

For every individual who shares the message about Huru International’s cause via the o.b. Outreach tab on, the o.b. Brand will donate one dollar to Huru International, with a minimum donation of $10,000 and a maximum donation of $25,000.

For every $25 donated, Huru can supply one girl with sanitary protection and other essential items for one year.

How does this impact a woman’s life?  Read Rose’s story below.
HURU Testimonial from Rose of Ngong, Kenya

“I was using cotton wool to protect myself during periods but since they were not protecting me fully I used to skip school 2 days each month because I feared soiling my school uniform. But since I got the Huru Kit life has never been the same again because now I can attend school regularly and my marks in class have gone up. I now read comfortably, do household duties and wash clothes. The booklet we also received has taught me to abstain from s*x and also not to share sharp things because it might transmit HIV to me.”
Just go to the o.b. Outreach Tab on the mighty.small.movement Facebook Page at and click the pink "Click to Share" button to post the message on your Wall!


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