October 4, 2011

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Breast Cancer Awareness: Panera's 10th Anniversary of the Pink Ribbon Bagel

It is the 10th Anniversary of the Pink Ribbon Bagel, a ribbon-shaped bagel that was created by Sue Stees, a Panera franchisee and breast cancer survivor, to help raise money for other women fighting the disease. Since the bagel began in 2001, Panera has sold more than 7 million Pink Ribbon Bagels, raising more than $1 million for breast cancer charities.

This year, each of Panera’s 1,400 bakery-cafes will sell the bagels with hopes of topping last year’s 1.9 million Pink Ribbon Bagels sold.

Twenty-six years ago, Sue Stees – a co-owner of 18 Panera Bread franchises – was pronounced cancer-free after a long battle with breast cancer. As a way to help other women fighting the same disease, she developed a Pink Ribbon Bagel – a ribbon-shaped bagel filled with cherries – in her stores in 2001 and donating the proceeds to breast cancer charities.

In 2005, Panera – after noticing how much everyone loved the bagels – adopted the bagel corporately and each of the company’s 1,400 bakery-cafes began selling them to benefit local recipients fighting breast cancer. Since then, Panera has raised more than $1 million dollars for local breast cancer organizations.

By the Numbers
· $.10: The minimum amount from the sale of each sale of Panera’s pink ribbon bagel that goes to local breast cancer charities
· 1.9 million: Number of PRBs sold in 2010
· $75K: Amount of money raised in 2010
· 7 million +: Number of PRBs sold since introduced
· $1 million: Amount of money raised since introduced

 Facebook "likes"

'Like' Panera Pink Ribbon Bagel. Each time the bagel is 'liked' Panera will donate 10 cents to the Dr. Susan Love Research Foundation to fight breast cancer.

Shout out to some OHIO Paneras!!!
During Breast Cancer Awareness month, the 40 NE Ohio Panera Bread bakery-cafes will be supporting the breast cancer survivorship programs at the Cleveland Clinic Taussig Center. On Wednesday, 10/5, 100% of every Pink Ribbon bagel sold will be donated to the Cleveland Clinic Taussig Cancer Institute. Get more information at the link here!


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