It is the 10th
Anniversary of the Pink Ribbon Bagel, a ribbon-shaped bagel that was created by
Sue Stees, a Panera franchisee and breast cancer survivor, to help raise money
for other women fighting the disease. Since the bagel began in 2001, Panera has
sold more than 7 million Pink Ribbon Bagels, raising more than $1 million for
breast cancer charities.
This year, each of Panera’s 1,400 bakery-cafes will sell the
bagels with hopes of topping last year’s 1.9 million Pink Ribbon Bagels sold.
Twenty-six
years ago, Sue Stees – a co-owner of 18 Panera Bread franchises – was
pronounced cancer-free after a long battle with breast cancer. As a way to help
other women fighting the same disease, she developed a Pink Ribbon Bagel – a
ribbon-shaped bagel filled with cherries – in her stores in 2001 and donating
the proceeds to breast cancer charities.
In
2005, Panera – after noticing how much everyone loved the bagels – adopted the bagel
corporately and each of the company’s 1,400 bakery-cafes began selling them to
benefit local recipients fighting breast cancer. Since then, Panera has
raised more than $1 million dollars for local breast cancer organizations.
By
the Numbers
· $.10: The minimum amount from the sale of each sale of Panera’s pink ribbon bagel that goes to local breast cancer charities· 1.9 million: Number of PRBs sold in 2010· $75K: Amount of money raised in 2010· 7 million +: Number of PRBs sold since introduced· $1 million: Amount of money raised since introduced
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