March 14, 2011

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“Discover Everyday Giveaway” & “School Giveaway”

 In addition to the daily and monthly cardmember prizes awarded through the “Everyday Giveaway,” (more info below) Discover just announced it will award $25,000 to one public school in the U.S., chosen entirely by consumer votes.  The “School Giveaway” contest kicked off today and invites all Facebook users (must be 18 or older; do not have to be a Discover cardmember) to nominate their favorite public school to win $25,000. 

To nominate your school, simply visit and click on the “School Giveaway” tab.  In less than a minute you can sign up and nominate your school; users can vote each day through April 30.  Discover will announce the winning school shortly after voting has closed.

You may be wondering why Discover chose public schools as the recipients for the $25,000 monthly prizes. Last year Discover asked their cardmembers what they would do if they won the $1 million Everyday Giveaway grand prize.  Many responses focused on charitable causes and philanthropic efforts, with an emphasis on education.  In response, Discover added this new prize structure to help cardmembers realize their charitable aspirations.  Also, Discover believes strongly in giving back to the community and has a long-standing tradition of supporting public education. While all educational efforts are important, public education is available to all, which is why the company has chosen to support it.  Charter schools are considered public schools, so they are also eligible to receive the $25,000 award.

Discover's  “Discover Everyday Giveaway” is back in 2011 after a successful inaugural year with more prizes, more chances to win, and the opportunity to give back to public schools. With every purchase made using a Discover card (see sweepstakes rules for a list of participating issuers) from now through the end of 2011, cardmembers are automatically entered for a chance to win one of 150 daily prizes; a monthly prize of $25,000, which Discover will match with a $25,000 donation to a public school of the winner’s choosing; and a grand prize of $1 million.
Throughout the year, cardmembers automatically will earn extra sweepstakes entries simply by using their Discover card in featured categories.  Now through April 30, for example, cardmembers will receive 10 automatic entries for every purchase they make at grocery and drug stores.
“This year’s sweepstakes is bigger and better than ever, and by simply using their Discover cards, consumers will have a chance to win significant daily and monthly prizes, not to mention the $1 million grand prize,” said Sarah Alter, vice president of portfolio marketing at Discover. 
Every day this year, 150 winners will be chosen to receive a $25 Discover Gift Card.  This equals over 54,000 daily prize winners, all of whom will be notified of their winnings by phone and mail.  One monthly winner will be chosen randomly to receive $25,000, which Discover will match as a donation to a public school of the winner’s choosing.  In early 2012, one lucky winner will be chosen randomly for the $1 million grand prize in cash. 
Alter continued: “We believe supporting education is critical, and by donating to a public school each month, Discover is doing its part to help people build a brighter financial future.  We know consumers will appreciate not only the great prizes we’re offering with this sweepstakes, but also the chance to make a difference with public schools across the country.”
There is no purchase, transaction or card application necessary to enter or win. For sweepstakes rules, terms and conditions, and the list of participating issuers of Discover cards, please visit


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