August 24, 2016

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Yoobi's Back-to-School Collection Collaboration with Pharrell Williams Creative Collective i am OTHER #ad #Back2School

Yoobi, the awesome bright and colorful school and office supplies company with an great cause -  for every Yoobi item purchased, a Yoobi item will be donated to a classroom in need, right here in the U.S. -  has released its brand new limited edition back-to-school collection in collaboration with Pharrell Williams’ creative collective i am OTHER, as well as new items and designs from Yoobi’s back-to-school assortment.

  The new ‘Yoobi x i am OTHER’ back-to-school collection consists of more than 50 unique school supply essentials including inspirational and brightly colored designs that were shaped by kids themselves, encouraging them to embrace their individuality and “OTHERness.”

Kids can carry their lunch bags in style and express themselves at the same time!   I was amazed at how many cool items they have available.  My daughter was eyeing more of the i am OTHER products when we were at Target recently.  I love that the notebooks even have a super cool folder inside them.  They have thought of everything and it is truly a great line that lets kids express themselves!


Pharrell Williams described the purpose behind the collection, “Being OTHER is knowing that that which makes you different is what makes you special, and that when unique individuals come together, collectively there's a lot of power in that.  The goal of this Yoobi x i am OTHER collection is to inspire kids and give them the confidence to celebrate their uniqueness.  We also want to inspire kids to take care of others and give back to their communities.  When I think back to my time in school, I realize how important having the right tools were in my life which is why I relate to Yoobi’s mission. It is hard enough for a child in a compromised school and educational system to do well. We need to be able to provide them with the tools they need to succeed because education is everything.” 

The Yoobi x iaO collection features inspiring designs encouraging kids to embrace what makes them different and special. Yoobi’s BTS collection includes fun and vibrant designs as well as all new neon colors. Both collections include everything you’ll need from backpacks and notebooks to pens, pencils, markers and everything in between.

Collections are now on sale exclusively at Target stores, as well as Yoobi.com and Yoobi’s flagship store. 
 
About Yoobi
Yoobi is based on a bright yet simple idea: colorful, vibrant supplies for school, home or the office that give back. For every Yoobi item purchased, Yoobi donates an item to a classroom in need right here in the U.S. Together with the Kids In Need Foundation, Yoobi has impacted more than 1.5 million kids nationwide.

About i am OTHER
i am OTHER, founded by Pharrell Williams, is a creative collective specializing in music, film, television, fashion and technology. The multi-faceted entertainment company serves as the umbrella for Williams’ various ventures. Built on the philosophy that individuality is the new wealth, this sentiment flows through each project. With offices in NY and LA, the collective creates content with a unique voice and no regard to rules.


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