August 13, 2015

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Make Back to School Fun This Year with BIC & Fight For Your Write #Back2School #Giveaway



A new school year is just around the corner, and students will want to start the year off right by stocking up on the fun, new introductions from BIC’s 2015 back-to-school line up!

This year’s list of must-haves includes the brand new BIC® Xtra-Fun pencil, the only #2 pencil with two-toned color barrels.  Other items on the list include the BIC® Xtra-Craze™ Mechanical Pencil, BIC® Brite Liner® Erasable Highlighter, BIC® Cristal® Stylus and the BIC Atlantis® Ultra Comfort pen.  

“Writing is an essential tool for learning because it promotes confidence through self-expression,” said Susan Lanzarotto, director – stationery marketing, BIC Consumer Products USA.  “At BIC, we are committed to saving handwriting through our Fight for Your Write mission, and that includes consistently offering consumers fun and vibrant stationery products that make kids want to write.”

Through Fight for Your Write, BIC is raising awareness about the importance of writing by hand, and providing parents and educators with information and activities that encourage and inspire writing.

BIC’s 2015 Back to School Line Up:

BIC® Xtra-Fun #2 Pencil
BIC Xtra-Fun is the only #2 pencil with two-toned color barrels.  The product features ultra-solid, break resistant lead, and is easy to erase with its latex-free erasers. The BIC
Xtra-Fun #2 Pencil is available in an eight-pack with a suggested retail price (SRP) of $2.99 

BIC is seriously making back to school shopping so much fun this year.  I wish I had school supplies this cool when I was a kid! I love how colorful these pencils are!  They total make you write in style! These pencils are ultra solid and have break-resistant lead, perfect for little hands.

BIC® Xtra-Craze™ Mechanical Pencil
The BIC Mechanical Pencil is celebrating its 30th birthday in style with new, fun, custom-designed patterns that are sure to make any student stand out this school year.   Whether taking a test with its strong, #2 lead or simply doodling, this pencil is perfect for any type of writing! The new BIC Xtra-Craze Mechanical Pencil is available in a four-pack with a SRP of $3.29.

Even though both of my kids' back to school lists specifically said no mechanical pencils, I still buy them for home!   These pencils are bright and colorful and so conveniently.  I love not having to sharpen and have dust and pencil shavings through out the house!

BIC® Brite Liner® Erasable Highlighter
The BIC Brite Liner Erasable Highlighter features a highlighter on one end and an erasing ink tip on the other end for fast and easy edits. The florescent yellow ink makes bold, vivid highlights; perfect for the diligent, note-taking student. Available in a three-pack, the BIC Brite Liner Erasable has a SRP of $3.29. 

The older the kids get, the more in depth their supply lists become and now we are into the highlighter era.  I had no idea there was even such a thing as an erasable highlighter.  Where was this when I was in college?  This is perfect for the kids who have to highlight text books, larger areas and get carried away and only meant to do a certain section.  Now they can quickly erase the highlighted area!

BIC® Cristal® Stylus
The BIC Cristal Stylus gives you the best of both worlds!  One end features a lightweight stylus that easily glides across tablet and smartphone screens, providing fingerprint-free precision and control. The other end is an iconic BIC Cristal pen!  The BIC Cristal Stylus is available in a black ink two-pack with a SRP of $4.99.


I love sytus pens.  So I actually took these for myself for work! Yes the kids use electronics too, but Mommy really loved these pens!  They make it so convenient to switch from writing to swiping across screens.  No more dirty and finger printed screens! 

BIC Atlantis® Ultra Comfort Pen
New to the popular BIC Atlantis pen franchise for 2015 is the BIC Atlantis Ultra Comfort Pen, which features BIC’s exclusive ink system for even smoother ink compared to BIC’s classic ink system. Students will find their ideas flowing freely with this pen, which also includes an extra soft silicone grip that conforms to your hand for the ultimate writing experience. Available in gray, pink, aqua and blue barrels in black and blue ink, the BIC Atlantis Ultra Comfort pen comes in a one-pack with a SRP of $3.99.
BIC Urges Parents and Students to Make
Pledge to “Fight for Your Write”
Mission aims to highlight the importance of writing and its benefits
BIC, a leading manufacturer of writing instruments, is continuing its Fight for Your Write mission in 2015, which aims to educate parents and students about the importance of writing.

Writing has numerous benefits for children, including improved cognitive development and fine motor skills.

“Parents play a key role in a child’s development and can act as ambassadors for their right to write,” said Pam Allyn, Fight for Your Write spokesperson, literacy advocate, education expert, author and founder of LitWorld, a global organization that advocates for children’s rights as readers, writers and learners. “BIC’s mission shines a light on the crucial role of writing in our lives, and more importantly, gives parents and schools the tools they need to join our movement.”

Last year, through its partnership with AdoptAClassroom.org, a not-for-profit organization with the mission to increase student success by empowering teachers and providing them with classroom resources, BIC provided 100,000 writing tools to children in need in school districts across the country.

In 2015, when consumers visit www.BICFightForYourWrite.com, they are invited to sign a pledge to encourage handwriting. In return for each e-signature, BIC will again donate pens and pencils to students in need across the country.

“We know that writing is an essential tool for learning,” said Susan Lanzarotto, director – stationery marketing, BIC Consumer Products USA. “Through this mission, we’re not only working hard to raise awareness of the benefits of writing but to also provide the tools to succeed through resources on our website, as well as through our partnership with AdoptAClassroom.org.” 

For more information, writing activities and to make your pledge to join the Fight for Your Write mission, visit www.BICFightForYourWrite.com
 One lucky reader (US only) will win some of the new stylish BIC  Back to School products I have featured!  Please wait for the Rafflecopter to load:
a Rafflecopter giveaway

About BIC Consumer Products USA
BIC Consumer Products USA (www.bicworldusa.com) is a leading manufacturer of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products that are accessible to all. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!”

I received the above mentioned products for free in exchange for this press release post. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising.  Full Disclosure Policy