August 4, 2015

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Baby Bottle Pop Carnival Prize Pack #Giveaway

Bazooka Candy Brands, a division of The Topps Company, Inc., is bringing the incredible flavor of cotton candy to its successful Baby Bottle Pop franchise.  With its whimsical design and unique combination of candy, Baby Bottle Pop continues to thrive as one of the strongest non-chocolate candies at checkout.   The new Cotton Candy-flavored Baby Bottle Pop® captures the playful essence of the brand which features a hilarious baby bottle pop shape and lollipop top that can be dipped into flavored powder, maximizing silliness, deliciousness, and fun.  Cotton Candy-flavored Baby Bottle Pop will bring the carnival to store shelves at the line’s current retail price range of $1.49-$1.79¹.

Elizabeth Mangold, Senior Brand Manager for Baby Bottle Pop, said, “Baby Bottle Pop has been a hit at retail for years, and has gained additional momentum recently, making it the perfect time to expand the brand with an exciting new flavor.”

During the past six years, Baby Bottle Pop has consistently ranked as a top 6 non-chocolate candy at checkout².  Additionally, since the beginning of 2015, sales for Baby Bottle Pop have increased by 16 percent in Nielsen all outlet¹ and a new marketing campaign was launched.   The new Cotton Candy flavor will be supported as part of an integrated marketing campaign promoting the whole Baby Bottle Pop brand which includes broadcast advertising, along with digital.  The line extension will also have special call-outs on display boxes in-store.  In addition to Cotton Candy, Baby Bottle Pop’s flavor offerings include Watermelon, Strawberry, Blue Raspberry, and Berry Blast.  Baby Bottle Pop first debuted in 1998, immediately becoming a candy store favorite and key product line in Bazooka Candy Brands’ portfolio.

Baby Bottle Pop® lollipops are part of Bazooka Candy Brands popular confectionery portfolio that includes Ring Pop®, Push Pop®, Juicy Drop® Gummies, Juicy Drop® Taffy, Juicy Drop® Pop and Bazooka® Bubble Gum.


In celebration of the new Baby Bottle Pop Cotton Candy flavor, Bazooka Candy Brands and Baby Bottle Pop want to help you and your family create your own carnival at home with a special prize pack one lucky reader (US Only)!

Each prize pack will include all the goodies needed to set up a fun carnival day at home, including a ring toss game, a canvas bean bag toss game, a pack of assorted balloons, and plenty of Baby Bottle Pops, including the new Cotton Candy flavor, that everyone is sure to enjoy. 

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About The Topps Company
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles.  Topps’ app portfolio, including Topps BUNT®, Topps HUDDLE®, TOPPS KICK® and Topps® Star WarsSM: Card Trader, has been a hit with millions of fans around the world.  Topps’ confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop and Bazooka® bubble gum.  Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007.  For additional information, visit Topps.com and Candymania.com


Statistics-Explanation:
¹ This is Nielsen XAOC +C data as of 5/9/15
² According to Nielsen data in XAOC, $ sales rank for Front-End, L52W 5/9/15, L52W 12/20/14, L52W 12/21/13, L52W 12/22/12, L52W 12/24/11, L52W 12/25/10, L52W 12/26/09.

Disclosure: Sponsor is responsible for fulfillment of prize. I may receive the same prize pack mentioned in exchange for this post.