Chances are, you can sing, or at least hum, a few bars of the famous Chiquita Banana jingle. The song first hit the airwaves in 1944 when Miss Chiquita made her debut. It was written to help teach Americans how to ripen and use bananas, which were, at the time, an exotic tropical fruit. At its peak, the jingle was played 376 times a day on radio stations across the United States. It was one of the most successful commercial jingles of all time.
The song was created by an ad agency team led by Robert Foreman. Foreman and his staff developed the jingle using office talent, an old piano and a box of paper clips shaken to simulate maracas. Garth Montgomery wrote the lyrics and co-worker Len MacKenzie provided the music. The singer in the original 1944 recording was Patti Clayton, the first in a long line of Miss Chiquitas.
Today, it's still the "top banana" in jingles.
"I'm Chiquita banana and I've come to say - Bananas have to ripen in a certain way - When they are fleck'd with brown and have a golden hue - Bananas taste the best and are best for you - You can put them in a salad - You can put them in a pie-aye - Any way you want to eat them - It's impossible to beat them - But, bananas like the climate of the very, very tropical equator - So you should never put bananas in the refrigerator."
This year marks the 70th anniversary of the jingle, so Chiquita is looking for the next Chiquita star to sing their iconic song.
So how do you sign up? All you have to do is visit the Chiquita website and sing the Chiquita Banana song with your own flair. Not a karaoke master? No worries. You have three options to participate – music video, sing-a-long or you can upload your photo into a fun banana video – choose the one that best fits you! You can even scope out other top banana entries on the Chiquita website for inspiration.
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