September 17, 2014

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Colgate Optic White line - Whitening that is convenient and affordable! #spon

Disclosure:  The Colgate® products was given to me by Colgate-Palmolive for review purposes.

Colgate recently introduce a new breakthrough product to the Optic White line, Colgate Optic White Toothbrush + Whitening Pen.  The toothbrush contain a built-in whitening  pen for convenient whitening.

Also new to the Colgate Optic White line is the Colgate Optic White Platinum Whiten and Protect Toothpaste which deeply whitens more than three shades while   sealing out new stains and the new Colgate Optic White WhiteSeal mouthwash which protects against future stains with advanced stain prevention technology!

A clinical study shows that using the Colgate® Optic White TM Toothbrush + Whitening Pen twice daily will help users achieve whiter teeth in 2 days*. Use with new Colgate® Optic White® PLATINUM Whiten and Protect™ Toothpaste and Colgate® Optic White® WhiteSeal™ Mouthwash for whitening results even faster – brush, rinse, whiten and go – for whiter teeth in 1 day**.

I recently was sent a some products from the Colgate Optic White line to try out and immediately fell in love with them. The built-in whitening pen, that conveniently stores inside the toothbrush's handle, contains an advanced whitening gel that adheres immediately to teeth after application and starts working on contact. The whitening gel penetrates to deeply whiten teeth for a brilliant, whiter smile. It only takes seconds to apply - no waiting or rinsing.

It's as easy as…Brush. Whiten. Go.™!

  • Brush. Brush as you normally would with your regular toothpaste.
  • Whiten. Remove the whitening pen from the brush's handle. Turn the dial at the bottom of the whitening pen and apply gel. The advanced formula penetrates to deeply whiten.  It adheres to teeth immediately and starts working on contact. No waiting, no rinsing!
  • Go. After application, store the whitening pen inside the brush handle and go about your day.

I used the Colgate® Optic White® PLATINUM Whiten and Protect™ Toothpaste, along side this toothbrush + built in whitening pen.  It is super easy to use, just turn the dial at the bottom of the whitening pen, and it applied the gel which contains hydrogen peroxide directly to my teeth. It only takes seconds to apply and adhere.  There is no waiting time or need to rinse.  I must say, I was afraid it would be like the strips and hurt, but there was no pain or  sensitivity. 

Colgate® Optic White TM Toothbrush + Whitening Pen
SRP: $14.99

Availability: Currently available at mass retailers and grocery stores nationwide
The new Colgate® Optic WhiteTM Toothbrush + Built-in Whitening Pen provides effective whitening, affordability, AND convenience…all from one product. Perfect for everyday use!
The Optic White® toothbrush is specially designed with stain removers and polishing bristles to help remove surface stains. The gel in the built-in Optic WhiteTM Whitening Pen contains hydrogen peroxide, which is clinically proven to provide effective whitening beyond surface stains.  Its unique stay-on gel formula adheres to teeth to begin working immediately for whiter teeth in 2 days*. No waiting, no rinsing!



Colgate® Optic White® PLATINUM Whiten and Protect™ Toothpaste
SRP: $4.29 (3.4oz)

Flavor: Cool Mint

Availability: Currently available at mass retailers and grocery stores nationwide
New Colgate® Optic White® PLATINUM Whiten and Protect™ Toothpaste deeply whitens below surface stains, for teeth that are three shades whiter in four weeks. The added benefit of the new advanced stain prevention technology, WhiteSeal™, seals out new stains for noticeably whiter teeth.


Colgate® Optic White® WhiteSeal™ Mouthwash
SRP: $2.99 (8oz), $5.99 (16oz), $7.29 (32oz)

Flavor: Icy Fresh Mint

Availability: Currently available at mass retailers and grocery stores nationwide
The new Colgate® Optic White® WhiteSeal™ mouthwash contains 2% Hydrogen Peroxide. It effectively whitens teeth, protects against future stains with advanced stain prevention technology, WhiteSeal™, and kills bad-breath germs.
*For best whitening results, continue to use as directed.
**with Colgate® Optic White® Toothpaste, Mouthwash, and Toothbrush + Whitening Pen, use as directed.
Use mouthwash prior to Optic White® Whitening Pen. For best results, continue routine as directed.